Marketing Jargon is Ridiculous

Sometimes marketers use words that might as well be a different language. Marketing terms and acronyms can be overwhelming and we’re often asked for definitions of our commonly used words and phrases. We’ve even heard that some people were too embarrassed to ask. Privately peruse our marketing glossary or schedule a phone call with one of our team members so you can use acronyms like “SEO” and “CPA” with the confidence of Gary Vaynerchuk. You can sound like a marketing pioneer just a NEXT LEVEL team member and all you have to do is learn a few new words.


Reach: The number of users who saw your ads at least once.


Impressions: The number of times your ads were on screen.


Click: Number of clicks on links and engagement within a post

Link Click: The number of clicks on links within posts that led to destinations or experiences, on or off Facebook.


Unique Link Click: Number of recipients that have clicked on any links in your campaign, not counting how many times each recipient has clicked on a link.

Frequency: Estimated number of times a single person has seen an ad.

Targeted media: Media targeted to a specific audience based on demographics, interests, and/or keywords

Retargeting: Targeting an audience that has already engaged with an ad, Facebook page, or web page. 

Remarketing: Targeting an audience that has already interacted with your website.

Lookalike Audience An audience of users similar to an existing audience based on behavior, interests, or customer lists for example.

In-stream Video: ads that play during videos (mid-roll) from familiar publishers and digital-first creators that specifically tailor their content to Facebook audiences. Here, the ads only appear on mobile devices, and only after 60 seconds of the main video content.


Thru-play: ThruPlay is an optimization and billing option for video ads through the Video Views objective. ThruPlay allows advertisers to optimize and choose to pay only for ads that are played to completion for videos shorter than 15 seconds.


3-Second View: The number of times your videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds.


2-Second Continuous View: Ensures that your video ads get the most video plays of 2 continuous seconds or more.


Engagement: The number of reactions, comments, shares, and clicks on your post.

PPC: (Pay-per-click) This term refers to search ads and is not usually the most current way to describe a tactic.
SEO: (Search Engine Optimization) This is to optimize your website or related properties to improve your results in search engine rankings.


SEM: (Search Engine Management or Search Engine Marketing) This term is broad and can mean any thing under the Search umbrella.


CPA: (Cost Per Acquisition) The Cost of Acquiring a new customer.


CPM: Cost per 1000 impressions