Agency or Internal Team Member

Running a small or medium sized business requires an ability to do many tasks well, but at some point delegation becomes essential. This is a phase that many business owners struggle with and in this article we’d like to ease the struggle a bit. When delegating marketing tasks it is easy to waste tons of time on the debate over whether to hire an agency or an internal team member. In this article, we will attempt to show you why we believe, after years of experience, an agency is the right choice for you. An agency provides flexibility, expertise, and simplicity but this story does have a plot twist. If you do it right, you’ll eventually need both.

Super Flex

Working with an agency is a great place to start if you’re unsure. Depending on who you work with, an agency will usually work with you to give you different packages depending on your needs. A benefit to agencies is the fluidity in the relationship. If need be, you can easily let go of an agency underperforming without the same hassle of letting go of your internal marketing department employees. Working with a good agency will bring you consistent marketing without the burdens of the employee/employer relationship when just starting your journey.

Many Heads > One Head

Working with an agency means that you get the entire staff’s brain power instead of just the brain power of one person. Even the best marketers will need assistance when it comes to marketing and advertising your business. The best designers rarely shoot videos and the best video teams usually don’t have a ton of traditional print experience. Working with a great agency means access to strong skill sets in any portion of the marketing campaign that is needed. It’s not just expertise that makes working an agency great, though. It’s also the easiest, if you care about that sort of thing.

The Debate Is Over

If you’ve already spent a meeting or two debating about what to do on social media, this part is for you. An agency knows what to do while most employees will want a plan of what to do. We know what to do and we’ll start doing it as soon as we launch. Working with a marketing and advertising agency means that you’ll get to stop debating strategies, platforms, and analyzing inconclusive results. You’ll focus on your business and managing growth while your agency will manage your marketing. This is the best way to grow your business.

A Person To Manage The Agency

Marketing is more than just revenue producing activities and a comprehensive marketing campaign can always benefit from a person on the ground with your team on a day to day basis. Ideally, as working with an agency begins to go well, you’ll need to delegate managing feedback from the team and comparing it to the marketing reports. Agencies can often provide analytics data that can fundamentally change how you provide your service offering, sales packages, or communications. A great agency and a great marketing manager should have a positive relationship and mutual respect. 

Hiring a great digital advertising or marketing agency is one of the most important first steps you can make. If you choose to work with an agency like Next Level, you’ll be adding a team of skilled professionals that are tenaciously trying to increase your revenue and bring awareness to your brand. We are an entire team of experts, we’re easy to work with, and easy to let go if you’re unsatisfied.

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