The horizon is changing for digital marketing and if you’re not careful, you won’t see the forest for the trees. Eric Parent, CEO Tweet Apple’s update is a disrupter to the industry for sure, but what’s happening isn’t really changing much, especially if you were looking close. While Facebook is dealing with a lot of
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Now what if you could do it without increasing your marketing budget?
Retail Trends & Data St. Patrick’s Day is a holiday of it’s own and we wanted to outline some of it’s retail trends that we discovered on the website for the National Retail Foundation. 49% of Americans are expected to celebrate St. Patrick’s Day in 2021 and they are expected to spend 5.14 Billion dollars. That
Video has been a useful tool for marketers for decades. From ads that played before movies to TV commercials to YouTube in-stream ads, video has been used to tell a brand’s story and showcase new products. And that isn’t changing any time soon. With more and more advertising platforms including video options, here are some
Pinterest is a great place to share information about your brand. On the platform, you use images and video, called pins, to entice your audience to click, and then they can easily get to the information you want them to see. Beyond that, they can easily save your pins to go back to later. This
Google is the largest advertising platform currently, making it a fantastic place to build awareness for your brand. Their ad platform also gives many tools to help you reach your target audience on their search engine and display network. Display Google display ads are a great way to get your brand in front of a
Social media, especially Facebook, is a great place to build awareness for your brand. Not only does it put your brand in front of your target audience, but it also gives them a channel to interact directly with your content. With plenty of options for both paid and organic content, Facebook provides lots of tools
All marketing efforts need to start somewhere, and that is with brand awareness. Found at the top of the sales funnel, brand awareness efforts introduce your business to new people. This step is imperative to getting people interested in your business and what you have to offer. Why brand awareness? The number one thing that
Apple’s latest update, iOS 14.4, is coming out early next year. With that, they have updated their privacy policies to protect Apple users’ data. This includes mandating more transparency from apps on how they use customer data, as well as allowing users to opt-out of sharing their data. For advertisers, especially those advertising on Facebook,
2020 has changed the marketing game forever. And with 2021 around the corner, your brand should stay on top of the upcoming marketing trends. Deloitte published its 2021 Global Marketing Trends Report, which focuses on seven high-level trends all revolving around the idea of realigning your brand’s goals with your customers’ needs. Here is what
Your brand’s social media needs to be full of relevant content. But that can be hard to come up with sometimes. And for the new year, you’ll want something fresh to keep your audience engaged and bring in new customers. Here are a few content ideas to get started on your 2021 social media plans!