Digital Marketing Blog

Now what if you could do it without increasing your marketing budget?

Interview Of Brandan Payne

Brandan Payne Is A Man Of Action We just had the opportunity to interview Brandan Payne from Payne Point Media. Brandan is a fantastic filmmaker and life-long entrepreneur. He uses his experience to create videos for his clients that are not just cool but also effective piece of their marketing puzzle. Have a listen while

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Interview Of Keri Goff

Keri Goff Is Very Popular We just had the opportunity to interview Keri Goff. Keri is the Community Relations Manager at the Brevard Achievement Center, an organization that is dedicated to building communities that support members of all abilities in finding meaningful purpose and reaching their highest potential in life. While this role provides a

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It’s a marathon, not a sprint.

When urgency is the mentality, we’ve already lost Eric Parent, CEO Tweet “I need results now” is a giant red flag during the sales process. The fact is, when urgency is the mentality, we’ve already lost. A buyer journey for most service industries is a lot longer than business owners expect and some parts of

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Marketing isn’t about a tactic anymore. You’re not missing a puzzle piece, you’re making the wrong puzzle. ERIC PARENT, CEO Tweet In 2022 it might seem like marketing has changed a lot but the older I get the more I realize that it hasn’t changed at all. Early in my career, I imagined social media

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Advertising Without Tracking

The horizon is changing for digital marketing and if you’re not careful, you won’t see the forest for the trees. Eric Parent, CEO Tweet Apple’s update is a disrupter to the industry for sure, but what’s happening isn’t really changing much, especially if you were looking close. While Facebook is dealing with a lot of

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St. Patrick’s Day Retail Trends

Retail Trends & Data St. Patrick’s Day is a holiday of it’s own and we wanted to outline some of it’s retail trends that we discovered on the website for the National Retail Foundation. 49% of Americans are expected to celebrate St. Patrick’s Day in 2021 and they are expected to spend 5.14 Billion dollars. That

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Benefits of Video Marketing

Video has been a useful tool for marketers for decades. From ads that played before movies to TV commercials to YouTube in-stream ads, video has been used to tell a brand’s story and showcase new products. And that isn’t changing any time soon. With more and more advertising platforms including video options, here are some

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Brand Awareness On Pinterest

Pinterest is a great place to share information about your brand. On the platform, you use images and video, called pins, to entice your audience to click, and then they can easily get to the information you want them to see. Beyond that, they can easily save your pins to go back to later. This

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Brand Awareness on Google

Brand Awareness On Google

Google is the largest advertising platform currently, making it a fantastic place to build awareness for your brand. Their ad platform also gives many tools to help you reach your target audience on their search engine and display network.  Display Google display ads are a great way to get your brand in front of a

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Brand Awareness on Facebook

Brand Awareness On Facebook

Social media, especially Facebook, is a great place to build awareness for your brand. Not only does it put your brand in front of your target audience, but it also gives them a channel to interact directly with your content. With plenty of options for both paid and organic content, Facebook provides lots of tools

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