Digital Marketing Blog

Now what if you could do it without increasing your marketing budget?

// THE 5 DO’S & DON’TS OF DIGITAL MARKETING #3: PATIENCE WITH YOUR MARKETING

// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #3: PATIENCE WITH YOUR MARKETING In the fast-paced world of digital marketing, the temptation to chase instant results can be overwhelming. However, experienced marketers understand that lasting success in this field requires patience, persistence, and a commitment to a well-crafted strategic vision. In this article,

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// A DIY DIGITAL MARKETING GUIDE FOR BUSY CONTRACTORS

A DIY DIGITAL MARKETING GUIDE FOR BUSY CONTRACTORS Introduction to Digital Marketing Digital marketing has become essential for growing your contractor business, enabling you to reach potential customers and drive business growth. Contractors with standout online visibility and digital marketing effectively sway purchasing decisions in their favor. Understanding the fundamentals of digital marketing and how

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// ESSENTIAL DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING

ESSENTIAL DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING Understanding and Monitoring Key Digital Marketing Metrics Tracking and analyzing key marketing metrics is essential for marketers and entrepreneurs to gauge their marketing success. These metrics provide actionable insights to refine strategies, boost user engagement, and drive conversions over time. By closely monitoring key performance indicators, you

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// 7 REASONS WHY CUTTING YOUR MARKETING BUDGET IS NOT WORTH THE MONEY SAVED

7 Reasons Why Cutting Your Marketing Budget Isn’t Worth The Money Saved Introduction When economic troubles hit, small business owners often consider cutting marketing budgets to reduce costs. However, curtailing your marketing efforts can severely impede your business’s success.  Marketing plays an integral role in acquiring customers, driving sales, and enabling growth.  Here are 7

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// THE CONTRACTOR’S BLUEPRINT: UNLOCKING DIGITAL MARKETING FOR REVENUE GROWTH

The Contractor’s Blueprint: Unlocking Digital Marketing for Revenue Growth Introduction Growing a contracting business is challenging, especially for specialized trades like roofers, HVAC repair technicians, electricians and plumbers. Too often they rely on the same antiquated marketing tactics in hopes new business will follow. What they need instead is a focused digital strategy combining targeted

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// SOCIAL PROOF’S ROLE IN MARKETING SUCCESS

Social Proof’s Role in Marketing Success Introduction Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and decisions. The quoted insights in this article are from from Robert Cialdini’s acclaimed 1984 book “Influence: The Psychology of Persuasion”. Analyzing the mental shortcuts

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// WHY YOU SHOULD START GOOGLE ADS TODAY (2024)

Why You Should Start Google Ads Today (2024) Introduction The digital marketing landscape is constantly evolving, with new platforms and advertising channels emerging every year. However, one advertising powerhouse has remained at the forefront – Google Ads.  As consumers spend more time online, Google’s dominance in search and display advertising makes it an essential platform

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// THE BUYER’S JOURNEY: A KEY FOR SMALL BUSINESS MARKETING

The Buyer’s Journey: A Key for Small Business Marketing In a small corner of Main Street, Sarah, the owner of a local coffee shop, faced a dilemma. Despite her aromatic blends and cozy ambiance, her sales weren’t reflecting the quality of her offerings. What’s going on here? This scenario is quite common among smaller brands,

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// BRAND STORY TELLING THROUGH SHORT FORM VIDEOS

BRAND STORY TELLING WITH SHORT FORM VIDEO For small business owners looking to stand out and build a loyal following, brand storytelling through short videos is the way to go.  It’s a tactic that combines the art of storytelling with the power of visual media to create a strong emotional connection with your audience.  In

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23 Tips for Central Florida Digital Marketing (2024)

// 23 Digital Marketing Trends for Central Florida (2024) 2024 brings exciting trends and opportunities to elevate your digital marketing efforts in Central Florida. As technology continues to evolve and consumer behaviors shift, staying ahead of the curve is essential for businesses looking to thrive in this competitive marketplace. This article explores 23 trends for

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