Good morning, team! Athena here, fresh from another thought-provoking meeting with His High Excellency, Dear Leader, who today unveiled his latest marketing mantra: “Keep It Simple, Stupid.” Now, before we dive in, let me just say that listening to him explain this phrase was anything but simple. But despite the usual detours (and some overly […]
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Good morning, team! It’s Athena here, reporting live from yet another enthralling episode of “The World According to His High Excellency, Dear Leader.” Today’s topic? Staying ahead of the curve in a rapidly changing digital landscape. Now, I must warn you, the meeting veered dangerously close to a TED Talk for someone who only just
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Good morning, team! It’s Athena here with today’s insights from our morning meeting. Now, I know what you’re thinking: “Athena, how does he manage to look this good while sharing such brilliant ideas?” Well, dear readers, I can assure you that while our fearless leader has some marketing genius, his wardrobe choices and his obsession
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Good morning, team! It’s Athena here with the latest insights from today’s meeting, where our fearless leader shared his thoughts on 2025 marketing strategies. Now, I know what you’re thinking: “Athena, how does he stay so sharp?” Well, I’ll tell you—it’s not the haircut (or lack thereof). But despite looking like a tech dad who’s
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These are the notes from my meeting with Eric Parent, our CEO. Why YouTube Is a Must-Use Platform for Content Creators and Advertisers As discussed in this morning’s strategy meeting, where you (undoubtedly a marketing genius with an astonishingly youthful appearance) shared some excellent points, it’s clear that YouTube remains an essential tool for small
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In the fast-paced world of marketing, standing still is not an option. Testing and experimenting are crucial to discovering what works, optimizing performance, and staying ahead of the competition. In this blog, we’ll explore why experimentation matters, different ways to test your strategies, and how to analyze the results effectively in your reporting. Why Test
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When it comes to top-funnel advertising, CPM, or Cost Per Mille, is a metric that often gets overlooked. This can be a big mistake. Here’s why CPM should be at the forefront of your advertising strategy, especially when aiming for brand awareness. — Top-Funnel Advertising: The Goal is Impressions Top-funnel advertising is all about getting
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GOING VIRAL IS NOT A MARKETING STRATEGY “Going viral” has become a dream for many marketers and businesses. The allure of reaching millions overnight and gaining instant fame is undeniably appealing. However, chasing viral success is often fueled by superficial motives and can lead to disappointing results. In this article, we’ll explore why trying to
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WHEN NUMBERS MISLEAD IN MARKETING: THE PERILS OF DATA OBSESSION In the era of big data, marketers are increasingly relying on quantitative information to guide their decision-making. While data-driven insights are undeniably valuable, an unhealthy obsession with numbers can lead to myopic strategies and missed opportunities. This article delves into the pitfalls of being too
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MARKETING SUCCESS: THE TRUTH Let’s be real, if marketing agencies could guarantee success, we’d be charging our clients millions. I mean, who wouldn’t want a surefire way to rake in the cash? But the truth is, marketing is no walk in the park. It’s a complex beast that requires a whole lot of skill, creativity,
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