GOING VIRAL IS NOT A MARKETING STRATEGY “Going viral” has become a dream for many marketers and businesses. The allure of reaching millions overnight and gaining instant fame is undeniably appealing. However, chasing viral success is often fueled by superficial motives and can lead to disappointing results. In this article, we’ll explore why trying to […]
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WHEN NUMBERS MISLEAD IN MARKETING: THE PERILS OF DATA OBSESSION In the era of big data, marketers are increasingly relying on quantitative information to guide their decision-making. While data-driven insights are undeniably valuable, an unhealthy obsession with numbers can lead to myopic strategies and missed opportunities. This article delves into the pitfalls of being too
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MARKETING SUCCESS: THE TRUTH Let’s be real, if marketing agencies could guarantee success, we’d be charging our clients millions. I mean, who wouldn’t want a surefire way to rake in the cash? But the truth is, marketing is no walk in the park. It’s a complex beast that requires a whole lot of skill, creativity,
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GOOGLE DISPLAY ADS FOR SMALL BUSINESSES: THE PROS & CONS As a small business owner, you’re constantly seeking cost-effective ways to market your expertise. Google Display Ads have become a popular option, offering the potential to reach a vast audience across millions of websites. But are they the right fit for your small business with
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THE CRUCIAL REASONS YOU NEED FULL FUNNEL MARKETING, NOT JUST BOTTOM OF FUNNEL ADS As a small business owner, you know every dollar counts when it comes to your marketing budget. It’s tempting to focus all your efforts on bottom-of-funnel ads that drive immediate sales. After all, what’s the point of advertising to people who
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META ADVERTISING: THE PROS AND CONS As a small business owner, you have a variety of advertising options to choose from in today’s digital landscape. One well-established platform is Meta, formerly known as Facebook. In this article, we’ll explore the advantages and disadvantages of using Meta advertising for small businesses, particularly those operating in local
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GOOGLE PERFORMANCE MAX FOR SMALL BUSINESS: PROS AND CONS Google Performance Max is a new campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. It’s designed to complement keyword-based Search campaigns to help find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover,
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GOOGLE SEARCH ADS FOR SMALL BUSINESSES: PROS & CONS Google Search Ads have become a vital tool for businesses looking to reach their target audience online. For small business owners operating in local markets with budget restrictions, understanding the pros and cons of this advertising platform is crucial for making informed decisions and maximizing return
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WHAT A DIGITAL MARKETING AGENCY CAN AND CAN’T DO FOR YOUR BUSINESS Businesses are increasingly turning to digital marketing agencies to help them navigate the complex world of online marketing. While agencies can provide a wide range of services and expertise, it’s important to understand what they can and cannot do for your business. In
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WHY WORDPRESS REMAINS THE BEST WEBSITE PLATFORM IN 2024 In the constantly shifting world of website development, WordPress has remained a steadfast and reliable platform for over two decades. As we navigate through 2024, it’s clear that WordPress continues to be the best website platform for building and maintaining a website. Let’s get into the
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