A lot of holiday marketing ideas are suggested with retailers in mind. But that doesn’t mean that non-retail businesses can’t get in on the holiday marketing opportunity. There are plenty of ways your business can get in on the holiday marketing trends too. Here are a few suggestions to get you started.
Send Out Branded Holiday Cards
Holiday cards can get anyone in the holiday mood. Send your current customers holiday cards with your company’s branding to thank them for their business. You should also include a coupon or discount code for your services. This is a great way to boost awareness for your brand and remind the recipients of why they choose to do business with you.
Host an Event
This year, an online event is the way to go. Host a live stream and answer questions from potential customers or talk about new services. You could also host a virtual party using Facebook rooms and even include a raffle.
Hold an engagement contest
A great way to get people to engage with your brand on social media is to hold a contest. Have your audience like, comment, and share your post to win a special prize. The prize can be a discounted or free service or even just something cool like an electric foot bath.
Partner with a charity
Consumers want to see brands doing good in their community. Partner with a charity this holiday season and show your audience that you care. You can do this by volunteering at a local charity and posting about it on your social media. Facebook also makes it easy to host fundraisers on posts by adding a donation button. You could even donate a portion of your profits to a charity, which encourages your audience to purchase your services.
Just because your business may not be able to get in on any mega sales this year, doesn’t mean you can’t take part in holiday marketing ideas. Try out these ideas to build awareness for your brand and do good in your community.