Google Ads / Pay-Per-Click (PPC)
Boost Sales with Google Ads
Pay-Per-Click (PPC) advertising is the fastest way to increase sales for your business and without it, you are likely missing out on a lot of revenue. PPC ads draw attention by showing up at the top of the first page and specifically target customers who are ready to purchase right then and there.
FOCUS ON PPC FOR GROWTH
Driven by leads
This service is intended for Next Level to take Google Ad / PPC strategy and execution off the clients plate so they have more time to do what they do best, run their business. You give us a budget for advertising, we give you execution and accountability.
Next Level will work within your advertising budget to provide the best ROI possible. Let us utilize our years of PPC experience to help your business grow. We will utilize our data and analytics tools to give you a monthly Return On Investment report from your budget.
Are Google Ads Important?
THE KEY TO A SUCCESSFUL GOOGLE ADS CAMPAIGN
Next Level will use its years of Google Ads and PPC experience to strategize and execute successful campaigns for your business. We look at strengths, weaknesses, opportunities, and threats to your potential advertising campaigns and build with your budget in mind.
We can create a hands-free, accountable service that is intended to increase revenue for a fraction of the cost it takes to do so.
Give us a call or send us an email to find out more!
Pay-Per-Click Advertising and You
(Google Adwords, Bing Ads, and Amazon Sponsored)
If Visibility is the main goal for organic search, then leads are the main goal for pay-per-click (PPC) platforms.
Nearly every business that is successful online either intentionally or non-intentionally succeeds at having a lot of visibility. Either through concerted efforts, viral content, or unique products and services. However, most businesses can not pay bills on exposure alone. For those entities, your next move should almost always be PPC. The main objective while running PPC advertising campaigns is to send specific adverts to a hyper-targeted audience.
Businesses generally know who buys their products, it doesn’t take a whole lot of data to figure it out (data should bolster the claims). PPC campaigns are best served when harnessing the data you have in order to build your creative, landing pages, copy, and targeting profiles. Half measures almost never work for PPC campaigns as their intention is to find the most qualified buyers and *fingers crossed*, filter out the tire kickers.
In this article, I claim, “Google organic search results receive 90% of the clicks on the first page compared to 10% for paid ads at the top”. At first glance, you may assume that organic search (SEO) is the better option, however, when you are looking to weigh the importance, you can argue it is closer to a 50/50 breakdown. When approaching SEO and PPC, you should understand the importance of both. SEO will generate the traffic for you, the traffic will provide you data, the data will give you the means to target effectively, and the effective targets will give your PPC campaigns the right gas to display to the right buyers. It is a sales funnel, one that may be less direct than days passed but this is what the current landscape and buyers require in order to find them in an even larger and distracted world. (A side note; your PPC ads will also assist your overall SEO performance, Google likes to see a brand that has similar info across organic and paid efforts.) While it may sound daunting to “gather the data”, it is surprisingly straight forward, as long as you know the tools to utilize when building out your digital presence. Tracking codes are a free tool all major platforms use and their reporting dashboards have become intuitive for most people to operate in. An important function that these codes (sometimes called pixels) have is the ability to save this information and be used to assist your advertising campaigns in order to build audiences around your best buyers.
At the end of the day, your PPC campaigns need attention too. If not executed properly, you will essentially be throwing money away. When done well, using data, well defined appropriate budgets, and intuitive approaches, you can see a sharp increase in sales. Remember…launch your ads, follow the data, adapt when necessary, and you can almost be certain to see success!
Written by Ryan Russell
Next Level Digital Media and Marketing, LLC
255 East Drive Suite L
Melbourne, FL 32904
Schedule a video chat with one of our digital specialists that can help to troubleshoot setup errors or audit your digital marketing and social media accounts. Schedule a consultation today.