Social media as a whole has grown exponentially since it first became popular. Facebook alone has 2.5 billion active daily users, and they continue to grow. In reality, social media is not just for communicating, it is one of the best places for advertising and growing your business. Without implementing advertising into social media platforms your company is definitely missing out on potential new customers.
Social media analytics have evolved into understanding the likes and habits of its users. At Next Level, we are able to capitalize on this and effectively advertise to the right audience. Everything from age, gender, interests, location, liked posts, and even accounts that a user follows are all taken into account to create the best campaign possible. This allows us to get in front of future customers that love you and your product or service before they even know what it is!
Social Media is one of the best ways to create awareness and a community around your business. Users on social media are engaged and attentive so when you capture their attention they are more likely to hear your message. Especially when it’s media rich content, you can reach hundreds of thousands of users for a fraction of the cost of traditional advertising. Instead of hunting your customers, creating a brand through social media will have them hunting for you.
Let Next Level use their experience to help you navigate the world of Social Media Advertising.
We’ve all seen ads while scrolling through our social media feeds. While you’re making your way through your Facebook or Twitter feed, liking and commenting on all your friends’ cute pictures of their dogs and sharing articles and photos, you’re also seeing ads.
You know it’s an ad, but it’s not as invasive as some other advertising. It’s not like a billboard blocking your view of a beautiful skyline. Most of these ads look like regular posts, sharing images, videos, and links, just like you and your friends. You can scroll past without a second thought or click on it if you’re interested.
Now, you want to be on the other side of that experience. You want to be the one showing the ad. But is advertising on social media the right move for your business? In short, yes. Your business should have an online presence and social media is a great way to do that.
Through social media, you can advertise, make announcements, and connect with your customers in ways traditional advertising strategies don’t allow. In addition, most people are active on social media, which gives users the unique opportunity to interact with your ads, providing insight and a tangibility that other advertising forms cannot compete with.
When it comes to social media advertising, Next Level are the experts. From creating the page to maintaining your ad campaigns, Next Level can help build your social media presence from the ground up and maintain your platforms so you don’t have to!
To start, you will need social media accounts for your business. Generally, we start with Facebook, as it is the most established social media platform and provides the ability to serve ads to over 2.5 billion monthly active users. A Facebook page is a necessity for any business nowadays. Think of it as your online brick and mortar store. People will use your Facebook page to prove that you are a real company, this is called “Social Proofing.”
The best part about social media advertising is the diversity it offers. With dozens of large platforms to serve your ads on, you can find the right target audience that works for your business.
Organic content can be a good way to communicate with your customers. You can post announcements, host live streams, and share behind-the-scenes video from your business. The key to organic content on any social media is consistency. You should be posting daily to show your audience that the page and business is active. Once you’ve got your audience interacting, it’s time to really connect with them.
Maintaining an active social media account means checking your notifications and messages constantly. Responding to any posts or comments on the page as well as inviting people who have interacted with our posts to follow the page are vital to a successful strategy. You should also be responding to any messages the page receives. Message responses are timed and displayed to all users. This tells your potential audience that you care!
However, if you want to reach more than just your followers, paid advertising is the way to go. Most social media platforms will have a way to advertise.
With paid advertising, you’re able to target specific audiences in a variety of ways. Usually, this involves focusing on specific ages, genders, locations, and interests. It’s important to find an appropriate audience so that your ads can get results. A 40 year old man probably isn’t going to respond to an ad for glitter eyeshadow.
However, you can’t rely on targeting alone. The content of your ad is what can really bring people in. Whether you are boosting a post or running a video views campaign, you’ll want to have engaging creative and copy that is consistent with your branding. This will grab your audience’s attention while they’re scrolling through their feed.
Once you’ve got ads running, they still need to be managed. It is important to check on the ad’s analytics to see how they’re doing and how much they’re spending. If you have an ad that is not getting results, your analytics will tell you why so that adjustments can be made.
When it comes to social media advertising, it’s so much more than just posting on Facebook about your business. You’ll need a good marketing budget and time to create and manage your campaigns. Regardless, you do need a social media presence. Running ads on social media can benefit your business in so many ways. You’ll be able to reach new customers and connect with the ones you already have.
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