HOW IS VIDEO PRODUCTION GOING TO HELP MY BUSINESS?
Video production is one of the most engaging components of advertising. Every day it gets more and more effective due to a few factors including how powerful a message can be delivered and how much information can be delivered in a short amount of time. Regular static advertising is great, but without the engaging component that video production provides you are definitely missing out.
55% OF PEOPLE WATCH ONLINE VIDEOS DAILY
With 78% of people watching online videos weekly (HubSpot). Video advertising creates engagement with the customer and leaves a memorable imprint. Viewers retain 95% of the information from a video compared to 10% when reading text (Wirebuzz). 45% of users watch at least an hour of YouTube or Facebook videos per week (HubSpot)?
CREATING A PERSONAL CONNECTION
With regular advertisements we usually give them a glance and move on with our day. Video advertising has a different element that can be very captivating to a customer. Portraying a sense of emotion and importance is very important in order to create value of your product or service to the customer. When a customer sees an effective video advertisement it makes them feel something, not just see it.
Is video production important in advertising?
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