Best Practices Archives

// WHY SMALL BUSINESSES SHOULD FOCUS ON BOTTOM OF FUNNEL ADS TO MAXIMIZE ROI

WHY SMALL BUSINESSES SHOULD FOCUS ON BOTTOM OF FUNNEL ADS TO MAXIMIZE ROI Small businesses often face the challenge of having to make the most of limited marketing budgets. With finite resources and audience sizes, it’s crucial that every advertising dollar generates maximum return on investment (ROI). This is where bottom of funnel ads come […]

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// WEBSITE MESSAGING: WHY CLARITY OUTSHINES CLEVERNESS

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WEBSITE MESSAGING: WHY CLARITY OUTSHINES CLEVERNESS When it comes to website messaging businesses often face the temptation to showcase their creativity through clever wordplay and cute phrases on their websites. However, prioritizing clarity over cleverness is crucial for effectively communicating with potential customers and driving conversions. In this article, we’ll explore why clarity in website messaging

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// HAVING KPI OBJECTIVES KEEP YOU ON TRACK

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HAVING KPI OBJECTIVES KEEP YOU ON TRACK When it comes to marketing setting clear and measurable objectives is crucial for the success of any campaign. Key Performance Indicators (KPIs) serve as the North Star, guiding your efforts and ensuring that you stay on course. Just as a ship’s captain relies on navigational tools to reach

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// THE ROLE OF LANDING PAGES IN GOOGLE ADS AND HOW TO OPTIMIZE THEM FOR CONVERSIONS

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THE ROLE OF LANDING PAGES IN GOOGLE ADS AND HOW TO OPTIMIZE THEM FOR CONVERSIONS Google Ads has become an essential tool for businesses looking to reach their target audience and drive conversions. However, the success of a Google Ads campaign heavily relies on the effectiveness of its landing pages. Landing pages serve as the

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// HOW WEBSITE DESIGN IMPACTS CONVERSION RATES AND SALES

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WHY HAVING A WELL-DESIGNED WEBSITE CONVERTS MORE SALES A company’s website serves as the primary face of their brand and is often the first point of contact for potential customers. A well-designed website not only attracts visitors but also plays a crucial role in converting those visitors into paying customers. This article will explore the

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// DOING GREAT MARKETING BASICS IS BETTER THAN TRYING TO FINE TUNE LITTLE DETAILS

Best Practices

WHY FOCUSING ON MARKETING FUNDAMENTALS BEATS OBSESSING OVER DETAILS With marketing it’s easy to get caught up in the minutiae of optimizing every little detail. Businesses often spend countless hours trying to optimize every little thing, agonizing over the right hook for a headline, endlessly tweaking landing page layouts, or chasing trending hacks on social.

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// THE 4 E’S OF GREAT CONTENT: EDUCATIONAL, ENGAGING, ENTERTAINING, OR EMPOWERING

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THE 4 E’S OF GREAT CONTENT: EDUCATIONAL, ENGAGING, ENTERTAINING, OR EMPOWERING Content reigns supreme in the modern media landscape. However, not all content is created equal. To truly captivate and retain an audience, content must possess at least one of the following four qualities: educational, engaging, entertaining, or empowering. The “4 E’s” are important principles

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// TIMELESS MARKETING STRATEGIES OUTLAST TRENDS

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TIMELESS MARKETING STRATEGIES OUTLAST TRENDS In recent years, performance marketing has gained significant traction in the digital advertising landscape. This data-driven approach focuses on measurable results, such as clicks, conversions, and sales, allowing marketers to optimize their campaigns in real-time. However, with the introduction of new privacy laws, iOS updates, and the gradual phaseout of

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// THE IMPORTANCE OF RESPONSIVE WEB DESIGN IN A MOBILE-FIRST WORLD

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THE IMPORTANCE OF RESPONSIVE WEB DESIGN IN A MOBILE-FIRST WORLD Smart phones have become the primary means for consumers to access the internet. As of 2021, mobile devices account for over 54% of global website traffic, surpassing desktop usage. This shift towards mobile-first browsing has made responsive web design a critical aspect of any successful

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// FROM STRUGGLE TO SUCCESS: HOW IMPLEMENTING MARKETING BEST PRACTICES TRANSFORMS SMALL BUSINESSES

Best Practices

FROM STRUGGLE TO SUCCESS: HOW IMPLEMENTING MARKETING BEST PRACTICES TRANSFORMS SMALL BUSINESSES The reality is, the marketplace is cruel and highly competitive, with most small businesses struggling to establish themselves and gain meaningful market share. With limited resources and a multitude of challenges, it can be tempting to chase after the latest marketing trends or

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