Consumer Psychology Archives

// WHY INDIRECT MARKETING MATTERS (EVEN IF YOUR ACCOUNTANT DISAGREES)

WHY INDIRECT MARKETING MATTERS (EVEN IF YOUR ACCOUNTANT DISAGREES) When it comes to marketing, businesses often face a tough choice: should they focus on direct marketing for quick wins or invest in indirect marketing for long-term success? Direct marketing involves strategies like targeted ads, email campaigns, and promotional offers that aim to drive immediate sales. […]

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// 15 COGNITIVE BIASES: BOOST YOUR MARKETING SUCCESS

Consumer Psychology

15 COGNITIVE BIASES: BOOST YOUR MARKETING SUCCESS As marketers, we’re always looking for ways to connect with our audience and influence their decisions. By understanding the cognitive biases that shape consumer behavior, we can create more effective campaigns and build stronger relationships with our customers. In this article, we’ll explore 15 of the most powerful

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// UNDERSTANDING CUSTOMER BUYING BEHAVIORS: FOCUS ON TENSION AND TRANSFORMATION

Consumer Psychology

UNDERSTANDING CUSTOMER BUYING BEHAVIORS: FOCUS ON TENSION AND TRANSFORMATION Understanding the behavioral forces customer purchases is essential for businesses to create effective marketing strategies. While factors like price, quality, and convenience play a role, a core reason customers buy is their desire to become a better version of themselves. Successful products and services are those

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Consumer Psychology

// WHY INDIRECT MARKETING MATTERS (EVEN IF YOUR ACCOUNTANT DISAGREES)

// 15 COGNITIVE BIASES: BOOST YOUR MARKETING SUCCESS

// UNDERSTANDING CUSTOMER BUYING BEHAVIORS: FOCUS ON TENSION AND TRANSFORMATION

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