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7 Reasons Why Cutting Your Marketing Budget Isn’t Worth The Money Saved Introduction When economic troubles hit, small business owners often consider cutting marketing budgets to reduce costs. However, curtailing your marketing efforts can severely impede your business’s success.  Marketing plays an integral role in acquiring customers, driving sales, and enabling growth.  Here are 7 […]

The Contractor’s Blueprint: Unlocking Digital Marketing for Revenue Growth Introduction Growing a contracting business is challenging, especially for specialized trades like roofers, HVAC repair technicians, electricians and plumbers. Too often they rely on the same antiquated marketing tactics in hopes new business will follow. What they need instead is a focused digital strategy combining targeted

Social Proof’s Role in Marketing Success Introduction Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and decisions. The quoted insights in this article are from from Robert Cialdini’s acclaimed 1984 book “Influence: The Psychology of Persuasion”. Analyzing the mental shortcuts

Why You Should Start Google Ads Today (2024) Introduction The digital marketing landscape is constantly evolving, with new platforms and advertising channels emerging every year. However, one advertising powerhouse has remained at the forefront – Google Ads.  As consumers spend more time online, Google’s dominance in search and display advertising makes it an essential platform

The Buyer’s Journey: A Key for Small Business Marketing In a small corner of Main Street, Sarah, the owner of a local coffee shop, faced a dilemma. Despite her aromatic blends and cozy ambiance, her sales weren’t reflecting the quality of her offerings. What’s going on here? This scenario is quite common among smaller brands,

BRAND STORY TELLING WITH SHORT FORM VIDEO For small business owners looking to stand out and build a loyal following, brand storytelling through short videos is the way to go.  It’s a tactic that combines the art of storytelling with the power of visual media to create a strong emotional connection with your audience.  In

// 23 Digital Marketing Trends for Central Florida (2024) 2024 brings exciting trends and opportunities to elevate your digital marketing efforts in Central Florida. As technology continues to evolve and consumer behaviors shift, staying ahead of the curve is essential for businesses looking to thrive in this competitive marketplace. This article explores 23 trends for

// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #2: OMNICHANNEL STRATEGY DEVELOPMENT In the ever-evolving landscape of digital marketing, developing a robust omnichannel marketing strategy is crucial for connecting with your audience across various platforms. A significant trend we’re observing in 2024 is the growing number of brands investing in an omnichannel approach,

// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #1: UNDERSTANDING YOUR CUSTOMER & MARKET Are you in search of some marketing guidance? Here are 5 Do’s and 5 Don’ts we recommend for better understanding your customer and market. In today’s dynamic world of marketing, understanding your audience and staying ahead of trends is

Over the last 8 years Next Level has evolved. We’ve proven that your marketing goals are our mission and we propel our clients to those goals with cosmic passion. When you combine our accountability with out-of-this-world creativity, you can truly eclipse your competition. We cut through the noise of popular trends and focus on your