It is impossible to ignore how this pandemic has affected businesses. Many have closed their doors for the time being, while others have made drastic changes to how they do business. And those changes include how businesses are advertising. Some brands have pulled ads so as not to seem tone-deaf. While you don’t have to halt all of your advertising efforts, you will need to make some major adjustments.
Move To Digital Platforms
These days, traditional advertising isn’t going to cut it. People are spending their time at home and in front of screens, which is where you should be focusing your efforts. Take this time to run some brand awareness campaigns and increase your organic content. Create and optimize your online presence to help connect with your customers. As a bonus, moving into online spaces means your team can work from home.
Don’t Ignore Reality
No one can deny that this is a really weird time. It would be irresponsible for you as an advertiser to ignore that. Instead, focus your ads on relevant issues. Instead of just trying to sell your service or product, use your ads to remind people to stay home and that this won’t last forever. It is also so important to communicate with your customers about how this pandemic is affecting your business and business practices. Keep them up to date.
Your customers want to know what you’re doing to help right now. Tell them about how your team is working from home, how you’re donating resources to those in need, or how you’ve changed your business practices to accommodate for social distancing. They want to see your brand taking action, so a little humblebragging is totally okay.
This won’t last forever and it is important to look towards the future. But for now, be aware of how you are advertising. Focus on creating a relationship with your community because they will remember that when this is all over.