consumer psychology

// 15 COGNITIVE BIASES: BOOST YOUR MARKETING SUCCESS

15 COGNITIVE BIASES: BOOST YOUR MARKETING SUCCESS As marketers, we’re always looking for ways to connect with our audience and influence their decisions. By understanding the cognitive biases that shape consumer behavior, we can create more effective campaigns and build stronger relationships with our customers.  In this article, we’ll explore 15 of the most powerful […]

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// UNDERSTANDING CUSTOMER BUYING BEHAVIORS: FOCUS ON TENSION AND TRANSFORMATION

UNDERSTANDING CUSTOMER BUYING BEHAVIORS: FOCUS ON TENSION AND TRANSFORMATION Understanding the behavioral forces customer purchases is essential for businesses to create effective marketing strategies. While factors like price, quality, and convenience play a role, a core reason customers buy is their desire to become a better version of themselves. Successful products and services are those

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