Stich Fix: Online Styling and Innovation
Stitch Fix built a strong foundation of women as their client base when it began. This led to a demand for maternity wear and petite clothing. Then there was a need for menswear which resulted in the creation of Stitch Fix Men. Then there was a strong demand for plus size clothing options resulting in the creation of Stitch Fix Plus. Finally, we have the addition of children’s clothing to the line.