HOW TO USE GOOGLE ADS FOR LOCAL BUSINESSES Google Ads is a powerful tool that can help local businesses reach their target audience and drive more sales. Just as a fisherman casts a net in the most promising waters, businesses can use Google Ads to place their message in front of potential customers who are […]
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20 PROVEN AD FORMATS YOU CAN START RUNNING TODAY Choosing the right ad format can make all the difference in engaging your target audience and driving conversions. With many options available, it’s important to understand the proven ad formats that have consistently delivered results for advertisers across various industries. Let’s explore a comprehensive list of
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HOW TO CREATE A SUCCESSFUL GOOGLE ADS CAMPAIGN FROM SCRATCH Google Ads is a powerful platform that allows businesses to reach their target audience through paid search advertising. When done correctly, a Google Ads campaign can drive targeted traffic, increase conversions, and ultimately boost your bottom line. In this article, we will discuss the best practices
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THE FUNDAMENTALS OF GOOGLE ADS & HOW IT WORKS Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. As an advertising platform, Google Ads can help businesses reach
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A DIY DIGITAL MARKETING GUIDE FOR BUSY CONTRACTORS Introduction to Digital Marketing Digital marketing has become essential for growing your contractor business, enabling you to reach potential customers and drive business growth. Contractors with standout online visibility and digital marketing effectively sway purchasing decisions in their favor. Understanding the fundamentals of digital marketing and how
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The Contractor’s Blueprint: Unlocking Digital Marketing for Revenue Growth Introduction Growing a contracting business is challenging, especially for specialized trades like roofers, HVAC repair technicians, electricians and plumbers. Too often they rely on the same antiquated marketing tactics in hopes new business will follow. What they need instead is a focused digital strategy combining targeted
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