Digital Marketing Blog

Now what if you could do it without increasing your marketing budget?

Email Marketing for the Holidays

As we jump into the holiday season, we also jump into the biggest shopping season of the year. Now is the perfect time to contact your customers and let them know all the great deals and promotions your business has to offer. One of the best ways to do that is through email marketing. And

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Black Friday Marketing: Best Practices

Black Friday is the biggest shopping day of the year and officially kicks off the holiday season. Any business can get in on the opportunity (and the subsequent week), so it’s important to strategize ahead of time. Plan early If you haven’t already, now is the time to get your Black Friday campaigns prepped. Plan

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Holiday Content For Social Media

Maintaining a social media presence is a great way to connect with your customers. Facebook is a great platform for customers to ask questions about products and services, so you should make sure your page is active by posting regularly. And during the holiday season, that is extra important. Over the next few months, you’ll

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The Santa Tracker Marketing Strategy

In 2004, Google launched its Santa Tracker. What started as a small project soon took over the Santa Tracking business. Since then, it has become a popular website, receiving 500K visitors this past August. It is now considered one of the most recognizable holiday marketing campaigns in history. A brief history of Santa tracking Using

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The Buyer’s Journey

If you own a business, you have probably heard of the buyer’s journey. This is the path consumers take that leads them to make a purchase and includes 3 main phases: awareness, consideration, and decision. It is important to make sure your brand is known and considered at every stage of this journey.  These days,

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Blogging As A B2B Business

Blogging is one of the earliest forms of web content. Since then,  blogs have gone from being essentially online diaries to becoming a valuable marketing tool. Many businesses have turned to blogging in recent years to help boost their site’s SEO and share information with their customers. In fact, 55% of businesses use blogging as

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The Future Of Consumer Spending Due To COVID-19

By Savanna Heishman In late 2019, the world was introduced to a pandemic that would alter how we live our lives in 2020. This pandemic has affected everyone- from our everyday routines, work schedules, and spending habits. Many businesses took a major hit when lockdowns and stay-at-home orders were first introduced in early 2020. In

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Poorly Designed Ads

We see advertising everywhere. For the most part, the ads look fine, telling us about a product or service and enticing us to click, call, make an appointment, etc. But a poorly designed ad can catch our eye for all the wrong reasons.  While creating good ads can be a challenge, it’s not hard to

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Best Practices in Graphic Design

By Savanna Heishman Whether you are an agency geared towards design and advertising or a company trying to design your own advertisements and branding, it is crucial to know the fundamentals of graphic design. Nobody is born knowing how to be a smart designer, that is something you have to train yourself to do. At

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How Good Graphic Design Can Positively Impact Your Business

By Savanna Heishman “If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth Graphic design is used to effectively communicate ideas, messages, and information in a visually appealing way. Graphic design does not exist just to make images look aesthetically pleasing or beautiful, but rather, it

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