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Marketing During A Pandemic

It is impossible to ignore how this pandemic has affected businesses. Many have closed their doors for the time being, while others have made drastic changes to how they do business. And those changes include how businesses are advertising. Some brands have pulled ads so as not to seem tone-deaf. While you don’t have to

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Using Social Media During A Pandemic

If you’re a non-essential business, you’ve probably closed your doors for the time being. Getting people to come into your business is no longer a priority, but you still need to stay in your customer’s minds until you are able to open again. This is where your online presence (which you’ve definitely been cultivating over

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Every Business Needs A Website

Whenever a consumer finds a new brand they are interested in, the first thing they will do is check out the business’ website. That website can make or break the business. If it is out of date, poorly designed or hard to navigate, a potential customer is likely to click away, thinking you are out

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2020 SEO Concentrations

Search engine optimization, or SEO, can be a difficult job to lead customers to the desired clients. SEO is the process of increasing website traffic quality and quantity by increasing the visibility of a website or web page on a web search engine. In the article, “What local SEO should focus on in 2020,” on Search

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Real Estate Marketing Case Study

These days, an online presence is essential for any business. This includes Real Estate Agents. As with any major purchase, consumers are starting their research online, and with sites like Zillow, Trulia, and even Facebook Marketplace; it is easier than ever to find more information on a property the customer is interested in. This is

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Neuromarketing is just beginning to have an influence on companies Wesley Contrino Over the past few years, marketers have been studying a new way of retailing their products to consumers through neuromarketing. Neuromarketing is applying neuroscience towards marketing through studying brain scanning and imaging of a subject’s response to an advertisement, packaging, and/or product. The

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Woman on a Zoom Call

5 Tips for Video Conferencing

Be a better Zoomer, here are 5 ways. While this technology used to be for keeping us apart, now it’s the only thing holding us together. As the world is turning to web conferencing during this global pandemic, we are all learning a few valuable lessons. Video relationships are awesome and connecting with friends, family,

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