Digital Marketing Blog

Now what if you could do it without increasing your marketing budget?

Blogging As A B2B Business

Blogging is one of the earliest forms of web content. Since then,  blogs have gone from being essentially online diaries to becoming a valuable marketing tool. Many businesses have turned to blogging in recent years to help boost their site’s SEO and share information with their customers. In fact, 55% of businesses use blogging as

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The Future Of Consumer Spending Due To COVID-19

By Savanna Heishman In late 2019, the world was introduced to a pandemic that would alter how we live our lives in 2020. This pandemic has affected everyone- from our everyday routines, work schedules, and spending habits. Many businesses took a major hit when lockdowns and stay-at-home orders were first introduced in early 2020. In

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Poorly Designed Ads

We see advertising everywhere. For the most part, the ads look fine, telling us about a product or service and enticing us to click, call, make an appointment, etc. But a poorly designed ad can catch our eye for all the wrong reasons.  While creating good ads can be a challenge, it’s not hard to

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Best Practices in Graphic Design

By Savanna Heishman Whether you are an agency geared towards design and advertising or a company trying to design your own advertisements and branding, it is crucial to know the fundamentals of graphic design. Nobody is born knowing how to be a smart designer, that is something you have to train yourself to do. At

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How Good Graphic Design Can Positively Impact Your Business

By Savanna Heishman “If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth Graphic design is used to effectively communicate ideas, messages, and information in a visually appealing way. Graphic design does not exist just to make images look aesthetically pleasing or beautiful, but rather, it

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Advertising on Instagram

 Instagram was founded ten years ago and has grown rapidly ever since. In 2019, it’s user base grew by 6.7%. This has made it a valuable platform for many brands, both organically and through paid content. So, should you be advertising on Instagram? Well, good news! You probably already are! Because Instagram is owned by

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Running A Successful Pinterest Traffic Campaign

Any business with a website (which should be all businesses) wants to drive traffic to that site. That is their online home base, with lists of products or services, contact information, and purchasing options. And what better way to drive traffic than a traffic-focused ad campaign? Users come to Pinterest to find inspiration, like ideas

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Social Media Advertising

We’ve all seen ads while scrolling through our social media feeds. While you’re making your way through your Facebook or Twitter feed, liking and commenting on all your friends’ cute pictures of their dogs and sharing articles and photos, you’re also seeing ads. You know it’s an ad, but it’s not as invasive as some other

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Marketing With NextDoor

NextDoor helps users connect with other people in their neighborhood. This niche makes the platform a great place for local businesses to advertise.

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