Digital Marketing Strategy

// THE 4 E’S OF GREAT CONTENT: EDUCATIONAL, ENGAGING, ENTERTAINING, OR EMPOWERING

THE 4 E’S OF GREAT CONTENT: EDUCATIONAL, ENGAGING, ENTERTAINING, OR EMPOWERING Content reigns supreme in the modern media landscape. However, not all content is created equal. To truly captivate and retain an audience, content must possess at least one of the following four qualities: educational, engaging, entertaining, or empowering. The “4 E’s” are important principles […]

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// 20 PROVEN AD FORMATS YOU CAN START RUNNING TODAY

20 PROVEN AD FORMATS YOU CAN START RUNNING TODAY Choosing the right ad format can make all the difference in engaging your target audience and driving conversions. With many options available, it’s important to understand the proven ad formats that have consistently delivered results for advertisers across various industries.  Let’s explore a comprehensive list of

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// FROM STRUGGLE TO SUCCESS: HOW IMPLEMENTING MARKETING BEST PRACTICES TRANSFORMS SMALL BUSINESSES

FROM STRUGGLE TO SUCCESS: HOW IMPLEMENTING MARKETING BEST PRACTICES TRANSFORMS SMALL BUSINESSES The reality is, the marketplace is cruel and highly competitive, with most small businesses struggling to establish themselves and gain meaningful market share.  With limited resources and a multitude of challenges, it can be tempting to chase after the latest marketing trends or

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// THE 5 DO’S & DON’TS OF DIGITAL MARKETING #3: PATIENCE WITH YOUR MARKETING

// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #3: PATIENCE WITH YOUR MARKETING In the fast-paced world of digital marketing, the temptation to chase instant results can be overwhelming. However, experienced marketers understand that lasting success in this field requires patience, persistence, and a commitment to a well-crafted strategic vision. In this article,

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// A DIY DIGITAL MARKETING GUIDE FOR BUSY CONTRACTORS

A DIY DIGITAL MARKETING GUIDE FOR BUSY CONTRACTORS Introduction to Digital Marketing Digital marketing has become essential for growing your contractor business, enabling you to reach potential customers and drive business growth. Contractors with standout online visibility and digital marketing effectively sway purchasing decisions in their favor. Understanding the fundamentals of digital marketing and how

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// ESSENTIAL DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING

ESSENTIAL DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING Understanding and Monitoring Key Digital Marketing Metrics Tracking and analyzing key marketing metrics is essential for marketers and entrepreneurs to gauge their marketing success. These metrics provide actionable insights to refine strategies, boost user engagement, and drive conversions over time. By closely monitoring key performance indicators, you

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// 7 REASONS WHY CUTTING YOUR MARKETING BUDGET IS NOT WORTH THE MONEY SAVED

7 Reasons Why Cutting Your Marketing Budget Isn’t Worth The Money Saved Introduction When economic troubles hit, small business owners often consider cutting marketing budgets to reduce costs. However, curtailing your marketing efforts can severely impede your business’s success.  Marketing plays an integral role in acquiring customers, driving sales, and enabling growth.  Here are 7

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// THE CONTRACTOR’S BLUEPRINT: UNLOCKING DIGITAL MARKETING FOR REVENUE GROWTH

The Contractor’s Blueprint: Unlocking Digital Marketing for Revenue Growth Introduction Growing a contracting business is challenging, especially for specialized trades like roofers, HVAC repair technicians, electricians and plumbers. Too often they rely on the same antiquated marketing tactics in hopes new business will follow. What they need instead is a focused digital strategy combining targeted

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