HOW TO CREATE A WINNING GOOGLE ADS CAMPAIGN FOR THE HOLIDAY SEASON The holiday season is a golden opportunity for blue-collar contractor services like HVAC, plumbing, and home improvement to boost their business and attract new customers. Google Ads can be a game-changer in helping you reach your target audience and drive conversions, but it […]
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GOOGLE PERFORMANCE MAX FOR SMALL BUSINESS: PROS AND CONS Google Performance Max is a new campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. It’s designed to complement keyword-based Search campaigns to help find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover,
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GOOGLE SEARCH ADS FOR SMALL BUSINESSES: PROS & CONS Google Search Ads have become a vital tool for businesses looking to reach their target audience online. For small business owners operating in local markets with budget restrictions, understanding the pros and cons of this advertising platform is crucial for making informed decisions and maximizing return
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WHY SMALL BUSINESSES SHOULD FOCUS ON BOTTOM OF FUNNEL ADS TO MAXIMIZE ROI Small businesses often face the challenge of having to make the most of limited marketing budgets. With finite resources and audience sizes, it’s crucial that every advertising dollar generates maximum return on investment (ROI). This is where bottom of funnel ads come
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HOW TO USE GOOGLE ADS FOR LOCAL BUSINESSES Google Ads is a powerful tool that can help local businesses reach their target audience and drive more sales. Just as a fisherman casts a net in the most promising waters, businesses can use Google Ads to place their message in front of potential customers who are
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20 PROVEN AD FORMATS YOU CAN START RUNNING TODAY Choosing the right ad format can make all the difference in engaging your target audience and driving conversions. With many options available, it’s important to understand the proven ad formats that have consistently delivered results for advertisers across various industries. Let’s explore a comprehensive list of
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HOW TO CREATE A SUCCESSFUL GOOGLE ADS CAMPAIGN FROM SCRATCH Google Ads is a powerful platform that allows businesses to reach their target audience through paid search advertising. When done correctly, a Google Ads campaign can drive targeted traffic, increase conversions, and ultimately boost your bottom line. In this article, we will discuss the best practices
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THE FUNDAMENTALS OF GOOGLE ADS & HOW IT WORKS Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. As an advertising platform, Google Ads can help businesses reach
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The Contractor’s Blueprint: Unlocking Digital Marketing for Revenue Growth Introduction Growing a contracting business is challenging, especially for specialized trades like roofers, HVAC repair technicians, electricians and plumbers. Too often they rely on the same antiquated marketing tactics in hopes new business will follow. What they need instead is a focused digital strategy combining targeted
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