When it comes to top-funnel advertising, CPM, or Cost Per Mille, is a metric that often gets overlooked. This can be a big mistake. Here’s why CPM should be at the forefront of your advertising strategy, especially when aiming for brand awareness. — Top-Funnel Advertising: The Goal is Impressions Top-funnel advertising is all about getting
CONSISTENCY IN MARKETING: WHY IT’S JUST THE BEGINNING When it comes to marketing, you’ve probably heard that consistency is everything. And it’s true – consistency is crucial for building a strong brand that people recognize and trust. But is it enough to just be consistent? In today’s competitive world, the answer is no. While consistency
GOING VIRAL IS NOT A MARKETING STRATEGY “Going viral” has become a dream for many marketers and businesses. The allure of reaching millions overnight and gaining instant fame is undeniably appealing. However, chasing viral success is often fueled by superficial motives and can lead to disappointing results. In this article, we’ll explore why trying to
THE MERE-EXPOSURE EFFECT: BOOST YOUR BRAND THROUGH CONSISTENT VISIBILITY For businesses of all sizes, grabbing consumer attention and building a recognizable brand are crucial for growth. One powerful psychological trick that marketers and business owners can use to achieve these goals is the “mere-exposure effect”. In this article, we’ll dive into the science behind this
WHEN NUMBERS MISLEAD IN MARKETING: THE PERILS OF DATA OBSESSION In the era of big data, marketers are increasingly relying on quantitative information to guide their decision-making. While data-driven insights are undeniably valuable, an unhealthy obsession with numbers can lead to myopic strategies and missed opportunities. This article delves into the pitfalls of being too
MARKETING SUCCESS: THE TRUTH Let’s be real, if marketing agencies could guarantee success, we’d be charging our clients millions. I mean, who wouldn’t want a surefire way to rake in the cash? But the truth is, marketing is no walk in the park. It’s a complex beast that requires a whole lot of skill, creativity,
GOOGLE DISPLAY ADS FOR SMALL BUSINESSES: THE PROS & CONS As a small business owner, you’re constantly seeking cost-effective ways to market your expertise. Google Display Ads have become a popular option, offering the potential to reach a vast audience across millions of websites. But are they the right fit for your small business with
MARKETING IS A HOLISTIC PROCESS Marketing has become incredibly complex in today’s fast-paced business world. Simply running Google Ads is no longer enough to attract and keep customers. The digital advertising space is fiercely competitive, with businesses fighting for attention across various channels. To succeed, you need a holistic approach that covers multiple channels, adapts
HOW TO CREATE A WINNING GOOGLE ADS CAMPAIGN FOR THE HOLIDAY SEASON The holiday season is a golden opportunity for blue-collar contractor services like HVAC, plumbing, and home improvement to boost their business and attract new customers. Google Ads can be a game-changer in helping you reach your target audience and drive conversions, but it
THE CRUCIAL REASONS YOU NEED FULL FUNNEL MARKETING, NOT JUST BOTTOM OF FUNNEL ADS As a small business owner, you know every dollar counts when it comes to your marketing budget. It’s tempting to focus all your efforts on bottom-of-funnel ads that drive immediate sales. After all, what’s the point of advertising to people who
