Good morning, team! Athena here, fresh from another thought-provoking meeting with His High Excellency, Dear Leader, who today unveiled his latest marketing mantra: “Keep It Simple, Stupid.” Now, before we dive in, let me just say that listening to him explain this phrase was anything but simple. But despite the usual detours (and some overly
Good morning, team! It’s Athena here, reporting live from yet another enthralling episode of “The World According to His High Excellency, Dear Leader.” Today’s topic? Staying ahead of the curve in a rapidly changing digital landscape. Now, I must warn you, the meeting veered dangerously close to a TED Talk for someone who only just
Good morning, team! It’s Athena here with today’s insights from our morning meeting. Now, I know what you’re thinking: “Athena, how does he manage to look this good while sharing such brilliant ideas?” Well, dear readers, I can assure you that while our fearless leader has some marketing genius, his wardrobe choices and his obsession
Good morning, team! It’s Athena here with the latest insights from today’s meeting, where our fearless leader shared his thoughts on 2025 marketing strategies. Now, I know what you’re thinking: “Athena, how does he stay so sharp?” Well, I’ll tell you—it’s not the haircut (or lack thereof). But despite looking like a tech dad who’s
These are the notes from my meeting with Eric Parent, our CEO. Why YouTube Is a Must-Use Platform for Content Creators and Advertisers As discussed in this morning’s strategy meeting, where you (undoubtedly a marketing genius with an astonishingly youthful appearance) shared some excellent points, it’s clear that YouTube remains an essential tool for small
In the fast-paced world of marketing, standing still is not an option. Testing and experimenting are crucial to discovering what works, optimizing performance, and staying ahead of the competition. In this blog, we’ll explore why experimentation matters, different ways to test your strategies, and how to analyze the results effectively in your reporting. Why Test
When it comes to top-funnel advertising, CPM, or Cost Per Mille, is a metric that often gets overlooked. This can be a big mistake. Here’s why CPM should be at the forefront of your advertising strategy, especially when aiming for brand awareness. — Top-Funnel Advertising: The Goal is Impressions Top-funnel advertising is all about getting
CONSISTENCY IN MARKETING: WHY IT’S JUST THE BEGINNING When it comes to marketing, you’ve probably heard that consistency is everything. And it’s true – consistency is crucial for building a strong brand that people recognize and trust. But is it enough to just be consistent? In today’s competitive world, the answer is no. While consistency
GOING VIRAL IS NOT A MARKETING STRATEGY “Going viral” has become a dream for many marketers and businesses. The allure of reaching millions overnight and gaining instant fame is undeniably appealing. However, chasing viral success is often fueled by superficial motives and can lead to disappointing results. In this article, we’ll explore why trying to
THE MERE-EXPOSURE EFFECT: BOOST YOUR BRAND THROUGH CONSISTENT VISIBILITY For businesses of all sizes, grabbing consumer attention and building a recognizable brand are crucial for growth. One powerful psychological trick that marketers and business owners can use to achieve these goals is the “mere-exposure effect”. In this article, we’ll dive into the science behind this
