THE FUNDAMENTALS OF GOOGLE ADS & HOW IT WORKS Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. As an advertising platform, Google Ads can help businesses reach
WHAT IS A GOOGLE BUSINESS PROFILE AND WHY IT MATTERS We all know how important having a strong online presence is crucial for small businesses to attract customers and stay competitive. One of the most effective ways to establish your business’s online presence is by setting up a Google Business Profile (formerly known as Google
DIGITAL MARKETING METRICS: THE CANARY IN THE COAL MINE Digital marketing metrics not only promote products and services but also offer crucial information about a company’s financial well-being, acting as both a warning sign and a guide. Marketing data serves as both a canary in the coal mine, warning of potential financial dangers, and a
WHY CONSISTENCY IS MORE IMPORTANT THAN PERFECTION IN YOUR CONTENT MARKETING Finding the balance between consistency and perfection can significantly impact your brand’s reach, engagement, and loyalty. Regular, consistent content creation is more likely to contribute to lasting growth in content marketing than occasionally publishing perfect content. The Pitfalls of Perfection in Marketing Striving for
// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #3: PATIENCE WITH YOUR MARKETING In the fast-paced world of digital marketing, the temptation to chase instant results can be overwhelming. However, experienced marketers understand that lasting success in this field requires patience, persistence, and a commitment to a well-crafted strategic vision. In this article,
A DIY DIGITAL MARKETING GUIDE FOR BUSY CONTRACTORS Introduction to Digital Marketing Digital marketing has become essential for growing your contractor business, enabling you to reach potential customers and drive business growth. Contractors with standout online visibility and digital marketing effectively sway purchasing decisions in their favor. Understanding the fundamentals of digital marketing and how
ESSENTIAL DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING Understanding and Monitoring Key Digital Marketing Metrics Tracking and analyzing key marketing metrics is essential for marketers and entrepreneurs to gauge their marketing success. These metrics provide actionable insights to refine strategies, boost user engagement, and drive conversions over time. By closely monitoring key performance indicators, you
7 Reasons Why Cutting Your Marketing Budget Isn’t Worth The Money Saved Introduction When economic troubles hit, small business owners often consider cutting marketing budgets to reduce costs. However, curtailing your marketing efforts can severely impede your business’s success. Marketing plays an integral role in acquiring customers, driving sales, and enabling growth. Here are 7
The Contractor’s Blueprint: Unlocking Digital Marketing for Revenue Growth Introduction Growing a contracting business is challenging, especially for specialized trades like roofers, HVAC repair technicians, electricians and plumbers. Too often they rely on the same antiquated marketing tactics in hopes new business will follow. What they need instead is a focused digital strategy combining targeted
Social Proof’s Role in Marketing Success Introduction Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and decisions. The quoted insights in this article are from from Robert Cialdini’s acclaimed 1984 book “Influence: The Psychology of Persuasion”. Analyzing the mental shortcuts
