In the fast-paced world of marketing, standing still is not an option. Testing and experimenting are crucial to discovering what works, optimizing performance, and staying ahead of the competition. In this blog, we’ll explore why experimentation matters, different ways to test your strategies, and how to analyze the results effectively in your reporting. Why Test […]
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When it comes to top-funnel advertising, CPM, or Cost Per Mille, is a metric that often gets overlooked. This can be a big mistake. Here’s why CPM should be at the forefront of your advertising strategy, especially when aiming for brand awareness. — Top-Funnel Advertising: The Goal is Impressions Top-funnel advertising is all about getting
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Social Proof’s Role in Marketing Success Introduction Social proof refers to the psychological phenomenon where people look to the behavior and actions of others to help guide their own behavior and decisions. The quoted insights in this article are from from Robert Cialdini’s acclaimed 1984 book “Influence: The Psychology of Persuasion”. Analyzing the mental shortcuts
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Why You Should Start Google Ads Today (2024) Introduction The digital marketing landscape is constantly evolving, with new platforms and advertising channels emerging every year. However, one advertising powerhouse has remained at the forefront – Google Ads. As consumers spend more time online, Google’s dominance in search and display advertising makes it an essential platform
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The Buyer’s Journey: A Key for Small Business Marketing In a small corner of Main Street, Sarah, the owner of a local coffee shop, faced a dilemma. Despite her aromatic blends and cozy ambiance, her sales weren’t reflecting the quality of her offerings. What’s going on here? This scenario is quite common among smaller brands,
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BRAND STORY TELLING WITH SHORT FORM VIDEO For small business owners looking to stand out and build a loyal following, brand storytelling through short videos is the way to go. It’s a tactic that combines the art of storytelling with the power of visual media to create a strong emotional connection with your audience. In
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// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #2: OMNICHANNEL STRATEGY DEVELOPMENT In the ever-evolving landscape of digital marketing, developing a robust omnichannel marketing strategy is crucial for connecting with your audience across various platforms. A significant trend we’re observing in 2024 is the growing number of brands investing in an omnichannel approach,
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// THE 5 DO’S & 5 DON’TS OF DIGITAL MARKETING #1: UNDERSTANDING YOUR CUSTOMER & MARKET Are you in search of some marketing guidance? Here are 5 Do’s and 5 Don’ts we recommend for better understanding your customer and market. In today’s dynamic world of marketing, understanding your audience and staying ahead of trends is
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Over the last 8 years Next Level has evolved. We’ve proven that your marketing goals are our mission and we propel our clients to those goals with cosmic passion. When you combine our accountability with out-of-this-world creativity, you can truly eclipse your competition. We cut through the noise of popular trends and focus on your
AI Isn’t The Future. It’s Now. 5 Strategies for Small Businesses Every day, a new AI tool. Every moment, a tweet about our AI future. If you’re a business leader today, it’s easy to feel overwhelmed. How do you harness this wave? The first step is to understand: AI isn’t about replacing us.
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