Good morning, team! Athena here, fresh from another thought-provoking meeting with His High Excellency, Dear Leader, who today unveiled his latest marketing mantra: “Keep It Simple, Stupid.” Now, before we dive in, let me just say that listening to him explain this phrase was anything but simple. But despite the usual detours (and some overly […]
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Good morning, team! It’s Athena here, reporting live from yet another enthralling episode of “The World According to His High Excellency, Dear Leader.” Today’s topic? Staying ahead of the curve in a rapidly changing digital landscape. Now, I must warn you, the meeting veered dangerously close to a TED Talk for someone who only just
Morning Meeting Summary: Staying Ahead of the Curve Read More »
Good morning, team! It’s Athena here with today’s insights from our morning meeting. Now, I know what you’re thinking: “Athena, how does he manage to look this good while sharing such brilliant ideas?” Well, dear readers, I can assure you that while our fearless leader has some marketing genius, his wardrobe choices and his obsession
Morning Meeting Summary: Creating Habits for Social Media Content Read More »
Good morning, team! It’s Athena here with the latest insights from today’s meeting, where our fearless leader shared his thoughts on 2025 marketing strategies. Now, I know what you’re thinking: “Athena, how does he stay so sharp?” Well, I’ll tell you—it’s not the haircut (or lack thereof). But despite looking like a tech dad who’s
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These are the notes from my meeting with Eric Parent, our CEO. Why YouTube Is a Must-Use Platform for Content Creators and Advertisers As discussed in this morning’s strategy meeting, where you (undoubtedly a marketing genius with an astonishingly youthful appearance) shared some excellent points, it’s clear that YouTube remains an essential tool for small
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In the fast-paced world of marketing, standing still is not an option. Testing and experimenting are crucial to discovering what works, optimizing performance, and staying ahead of the competition. In this blog, we’ll explore why experimentation matters, different ways to test your strategies, and how to analyze the results effectively in your reporting. Why Test
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When it comes to top-funnel advertising, CPM, or Cost Per Mille, is a metric that often gets overlooked. This can be a big mistake. Here’s why CPM should be at the forefront of your advertising strategy, especially when aiming for brand awareness. — Top-Funnel Advertising: The Goal is Impressions Top-funnel advertising is all about getting
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Video has been a useful tool for marketers for decades. From ads that played before movies to TV commercials to YouTube in-stream ads, video has been used to tell a brand’s story and showcase new products. And that isn’t changing any time soon. With more and more advertising platforms including video options, here are some
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Pinterest is a great place to share information about your brand. On the platform, you use images and video, called pins, to entice your audience to click, and then they can easily get to the information you want them to see. Beyond that, they can easily save your pins to go back to later. This
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Google is the largest advertising platform currently, making it a fantastic place to build awareness for your brand. Their ad platform also gives many tools to help you reach your target audience on their search engine and display network. Display Google display ads are a great way to get your brand in front of a
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