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// 7 REASONS WHY CUTTING YOUR MARKETING BUDGET IS NOT WORTH THE MONEY SAVED

7 Reasons Why Cutting Your Marketing Budget Isn’t Worth The Money Saved Introduction When economic troubles hit, small business owners often consider cutting marketing budgets to reduce costs. However, curtailing your marketing efforts can severely impede your business’s success. Marketing plays an integral role in acquiring customers, driving sales, and enabling growth. Here are 7 […]

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Benefits of Video Marketing

Listables, Marketing

Video has been a useful tool for marketers for decades. From ads that played before movies to TV commercials to YouTube in-stream ads, video has been used to tell a brand’s story and showcase new products. And that isn’t changing any time soon. With more and more advertising platforms including video options, here are some

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Brand Awareness: The Top Of The Funnel

Listables, Marketing

All marketing efforts need to start somewhere, and that is with brand awareness. Found at the top of the sales funnel, brand awareness efforts introduce your business to new people. This step is imperative to getting people interested in your business and what you have to offer. Why brand awareness? The number one thing that

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Marketing Trends For 2021

Emerging Trends, Listables

2020 has changed the marketing game forever. And with 2021 around the corner, your brand should stay on top of the upcoming marketing trends. Deloitte published its 2021 Global Marketing Trends Report, which focuses on seven high-level trends all revolving around the idea of realigning your brand’s goals with your customers’ needs. Here is what

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Holiday Marketing Ideas For Non-Retailers

Listables, Marketing

A lot of holiday marketing ideas are suggested with retailers in mind. But that doesn’t mean that non-retail businesses can’t get in on the holiday marketing opportunity. There are plenty of ways your business can get in on the holiday marketing trends too. Here are a few suggestions to get you started. Send Out Branded

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Holiday Graphics: Tips For Creation

Graphic Design, Listables

During the holiday season, you’ll want to stay relevant and on theme with holiday graphics. Whether it’s for ads, organic content, or branded holiday cards, you want your images to bring tidings of comfort and joy. Here are a few tips to help you get started. Use Holiday colors An easy way to tell your

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2020 Facebook Holiday Insights: Highlights

Emerging Trends, Listables, Social Media

Now that the holiday shopping season is upon us, everyone is looking to put out their best marketing campaigns. Since Facebook is one of the top digital advertising platforms, it is probably a good idea to optimize your ads there. And Facebook is here to help, publishing its 2020 Holiday Insights. This super helpful guide

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Pinterest Holiday Hub Highlights

Emerging Trends, Listables, Social Media, Uncategorized

The 2020 holiday season started earlier than ever this year, with holiday-related searches on Pinterest starting in April this year. So now is the time to get your holiday marketing campaigns going. But don’t worry, Pinterest published their Holiday Hub with all the details on how to create top-notch holiday campaigns. And we’ve got the

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