Now that the holiday shopping season is upon us, everyone is looking to put out their best marketing campaigns. Since Facebook is one of the top digital advertising platforms, it is probably a good idea to optimize your ads there. And Facebook is here to help, publishing its 2020 Holiday Insights. This super helpful guide …
The 2020 holiday season started earlier than ever this year, with holiday-related searches on Pinterest starting in April this year. So now is the time to get your holiday marketing campaigns going. But don’t worry, Pinterest published their Holiday Hub with all the details on how to create top-notch holiday campaigns. And we’ve got the …
As we jump into the holiday season, we also jump into the biggest shopping season of the year. Now is the perfect time to contact your customers and let them know all the great deals and promotions your business has to offer. One of the best ways to do that is through email marketing. And …
Black Friday is the biggest shopping day of the year and officially kicks off the holiday season. Any business can get in on the opportunity (and the subsequent week), so it’s important to strategize ahead of time. Plan early If you haven’t already, now is the time to get your Black Friday campaigns prepped. Plan …
Maintaining a social media presence is a great way to connect with your customers. Facebook is a great platform for customers to ask questions about products and services, so you should make sure your page is active by posting regularly. And during the holiday season, that is extra important. Over the next few months, you’ll …
If you own a business, you have probably heard of the buyer’s journey. This is the path consumers take that leads them to make a purchase and includes 3 main phases: awareness, consideration, and decision. It is important to make sure your brand is known and considered at every stage of this journey. These days, …
Blogging is one of the earliest forms of web content. Since then, blogs have gone from being essentially online diaries to becoming a valuable marketing tool. Many businesses have turned to blogging in recent years to help boost their site’s SEO and share information with their customers. In fact, 55% of businesses use blogging as …
By Savanna Heishman In late 2019, the world was introduced to a pandemic that would alter how we live our lives in 2020. This pandemic has affected everyone- from our everyday routines, work schedules, and spending habits. Many businesses took a major hit when lockdowns and stay-at-home orders were first introduced in early 2020. In …
Instagram was founded ten years ago and has grown rapidly ever since. In 2019, it’s user base grew by 6.7%. This has made it a valuable platform for many brands, both organically and through paid content. So, should you be advertising on Instagram? Well, good news! You probably already are! Because Instagram is owned by …
Any business with a website (which should be all businesses) wants to drive traffic to that site. That is their online home base, with lists of products or services, contact information, and purchasing options. And what better way to drive traffic than a traffic-focused ad campaign? Users come to Pinterest to find inspiration, like ideas …
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