Apple’s latest update, iOS 14.4, is coming out early next year. With that, they have updated their privacy policies to protect Apple users’ data. This includes mandating more transparency from apps on how they use customer data, as well as allowing users to opt-out of sharing their data. For advertisers, especially those advertising on Facebook, […]
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2020 has changed the marketing game forever. And with 2021 around the corner, your brand should stay on top of the upcoming marketing trends. Deloitte published its 2021 Global Marketing Trends Report, which focuses on seven high-level trends all revolving around the idea of realigning your brand’s goals with your customers’ needs. Here is what
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Now that the holiday shopping season is upon us, everyone is looking to put out their best marketing campaigns. Since Facebook is one of the top digital advertising platforms, it is probably a good idea to optimize your ads there. And Facebook is here to help, publishing its 2020 Holiday Insights. This super helpful guide
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The 2020 holiday season started earlier than ever this year, with holiday-related searches on Pinterest starting in April this year. So now is the time to get your holiday marketing campaigns going. But don’t worry, Pinterest published their Holiday Hub with all the details on how to create top-notch holiday campaigns. And we’ve got the
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Black Friday is the biggest shopping day of the year and officially kicks off the holiday season. Any business can get in on the opportunity (and the subsequent week), so it’s important to strategize ahead of time. Plan early If you haven’t already, now is the time to get your Black Friday campaigns prepped. Plan
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Blogging is one of the earliest forms of web content. Since then, blogs have gone from being essentially online diaries to becoming a valuable marketing tool. Many businesses have turned to blogging in recent years to help boost their site’s SEO and share information with their customers. In fact, 55% of businesses use blogging as
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By Savanna Heishman In late 2019, the world was introduced to a pandemic that would alter how we live our lives in 2020. This pandemic has affected everyone- from our everyday routines, work schedules, and spending habits. Many businesses took a major hit when lockdowns and stay-at-home orders were first introduced in early 2020. In
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NextDoor helps users connect with other people in their neighborhood. This niche makes the platform a great place for local businesses to advertise.
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What is TikTok? A video-sharing platform that allows users to follow trends and use music and editing tricks within the platform. There is a LIVE stream component and the user base is highly engaged. It boasts 800 million active users worldwide and watching it rise to social media contender status has been magical. Why is it
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After a few years of peace, we have a new war about to unfold between Facebook and Houseparty. The last great war brought us incredible innovation and tons of cool social media features. Facebook will be forced to use their collective IQ for something other than invading our privacy. What is Houseparty? Their website boasts
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