Sound is an emotional experience. Have you ever assigned a unique text tone to a contact in your phone? If the contact is someone who holds particular importance to you, you might recognize that the unprompted sound of this notification might incite a distinct emotional response that is more pronounced than its standard counterpart “ding.” […]
Will you? won’t you in car? Will you? Won’t you near or far? Will marketing this? Will marketing that? Will you market in a black hat? -Eric Parent, CEO Next Level Digital Media & Marketing Will marketing die? Change? Continue to shape and form the minds of consumers? No, yes, and always yes. Some of
It is impossible to ignore how this pandemic has affected businesses. Many have closed their doors for the time being, while others have made drastic changes to how they do business. And those changes include how businesses are advertising. Some brands have pulled ads so as not to seem tone-deaf. While you don’t have to
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If you’re a non-essential business, you’ve probably closed your doors for the time being. Getting people to come into your business is no longer a priority, but you still need to stay in your customer’s minds until you are able to open again. This is where your online presence (which you’ve definitely been cultivating over
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Whenever a consumer finds a new brand they are interested in, the first thing they will do is check out the business’ website. That website can make or break the business. If it is out of date, poorly designed or hard to navigate, a potential customer is likely to click away, thinking you are out
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Search engine optimization, or SEO, can be a difficult job to lead customers to the desired clients. SEO is the process of increasing website traffic quality and quantity by increasing the visibility of a website or web page on a web search engine. In the article, “What local SEO should focus on in 2020,” on Search
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Neuromarketing is just beginning to have an influence on companies Wesley Contrino Over the past few years, marketers have been studying a new way of retailing their products to consumers through neuromarketing. Neuromarketing is applying neuroscience towards marketing through studying brain scanning and imaging of a subject’s response to an advertisement, packaging, and/or product. The
