By Savanna Heishman In late 2019, the world was introduced to a pandemic that would alter how we live our lives in 2020. This pandemic has affected everyone- from our everyday routines, work schedules, and spending habits. Many businesses took a major hit when lockdowns and stay-at-home orders were first introduced in early 2020. In
We see advertising everywhere. For the most part, the ads look fine, telling us about a product or service and enticing us to click, call, make an appointment, etc. But a poorly designed ad can catch our eye for all the wrong reasons. While creating good ads can be a challenge, it’s not hard to
By Savanna Heishman Whether you are an agency geared towards design and advertising or a company trying to design your own advertisements and branding, it is crucial to know the fundamentals of graphic design. Nobody is born knowing how to be a smart designer, that is something you have to train yourself to do. At
By Savanna Heishman “If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth Graphic design is used to effectively communicate ideas, messages, and information in a visually appealing way. Graphic design does not exist just to make images look aesthetically pleasing or beautiful, but rather, it
Instagram was founded ten years ago and has grown rapidly ever since. In 2019, it’s user base grew by 6.7%. This has made it a valuable platform for many brands, both organically and through paid content. So, should you be advertising on Instagram? Well, good news! You probably already are! Because Instagram is owned by
Any business with a website (which should be all businesses) wants to drive traffic to that site. That is their online home base, with lists of products or services, contact information, and purchasing options. And what better way to drive traffic than a traffic-focused ad campaign? Users come to Pinterest to find inspiration, like ideas
We’ve all seen ads while scrolling through our social media feeds. While you’re making your way through your Facebook or Twitter feed, liking and commenting on all your friends’ cute pictures of their dogs and sharing articles and photos, you’re also seeing ads. You know it’s an ad, but it’s not as invasive as some other
NextDoor helps users connect with other people in their neighborhood. This niche makes the platform a great place for local businesses to advertise.
Surprisingly, about half of all companies do not have a clearly defined digital marketing strategy set in place. Why is this? We know that digital marketing can leave you feeling overwhelmed.
By Savanna Heishman It is no secret that the world we live in today is fueled by social media. Approximately 3.8 billion people all over the world are using social media to stay up to date with the world around them. Luckily for business owners, this is the perfect opportunity to advertise and market your
