GOOGLE PERFORMANCE MAX FOR SMALL BUSINESS: PROS AND CONS Google Performance Max is a new campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. It’s designed to complement keyword-based Search campaigns to help find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, […]
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WHY INDIRECT MARKETING MATTERS (EVEN IF YOUR ACCOUNTANT DISAGREES) When it comes to marketing, businesses often face a tough choice: should they focus on direct marketing for quick wins or invest in indirect marketing for long-term success? Direct marketing involves strategies like targeted ads, email campaigns, and promotional offers that aim to drive immediate sales.
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GOOGLE SEARCH ADS FOR SMALL BUSINESSES: PROS & CONS Google Search Ads have become a vital tool for businesses looking to reach their target audience online. For small business owners operating in local markets with budget restrictions, understanding the pros and cons of this advertising platform is crucial for making informed decisions and maximizing return
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WHY YOUR WEBSITE’S HEADLINES ARE CRUCIAL FOR CAPTURING ATTENTION With how much noise and competition out there, capturing your audience’s attention has become increasingly challenging. Studies show that most people only read website headlines, making it crucial to craft them in a way that communicates your message effectively and efficiently. By understanding the importance of
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All marketing efforts need to start somewhere, and that is with brand awareness. Found at the top of the sales funnel, brand awareness efforts introduce your business to new people. This step is imperative to getting people interested in your business and what you have to offer. Why brand awareness? The number one thing that
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Surprisingly, about half of all companies do not have a clearly defined digital marketing strategy set in place. Why is this? We know that digital marketing can leave you feeling overwhelmed.
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This AC company is no exception. Their digital presence did not reflect their years of experience and impeccable reputation within the community. Next Level set out to change that, working with this client, to help grow their online presence.
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This fall, a new Medspa business approached Next Level to create a marketing plan that would showcase this new brand.
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A local pest control company with 30 plus years of experience, an abundance of services and knowledge, had an ineffective way of sharing this information with potential customers. Since our time working with this business, they have increased engagement with current fans through post engagement; we have also widened their potential client base through quality
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“Everything you create or is written about you online effectively helps or hurts your SEO.” Ryan Russell Search Engine Optimization (SEO) and its success is the foundation and result of your digital marketing and advertising efforts. It is equal to the visibility and traffic to your website. SEO is the culmination of your website, landing
